How to Sell Products or Services on Telegram Without a Website

Telegram isn’t just for chatting—it’s also a powerful platform to sell your products or services without the need for a website. By leveraging bots, payment links, channels and groups, you can set up a mini‑shop experience right inside Telegram. Here’s how.

1. Choose Your Sales Channel: Group or Channel

Decide whether you want a public channel (broadcast‑only) or a private group (two‑way communication). Channels are great for announcements and catalogs; groups let customers ask questions.

2. Catalog Your Products or Services

Create a clear catalog:

Use high‑quality images for each item.
Write concise descriptions, prices, and availability.
Number or code items for easy ordering (e.g. #001 – Handmade Mug – $15).

3. Set Up a Payment Method

You don’t need a website payment gateway—use one of these options:

Telegram Payments API: Integrate officially via a payment provider (Stripe, Razorpay, etc.).
Payment Links: Generate PayPal or Stripe “buy now” links and share them with your chat.
Invoice Bots: Use bots like @StoreBot or @PaymentBot to create and send invoices inside Telegram.

4. Automate Orders with a Bot

To streamline order taking and confirmations:

Create or configure a Telegram bot (via @BotFather).
Use a library (e.g. Telethon, python‑telegram‑bot) to handle commands like /order #001.
Bot sends back a payment link or invoice, then records the order in a spreadsheet or database.

        Example (pseudo‑code):
        
@bot.message_handler(commands=['order'])  
def handle_order(msg):  
    item = msg.text.split()[1]  
    link = get_payment_link_for(item)  
    bot.reply_to(msg, f"Please pay here: {link}")  
        
      

5. Promote & Engage Your Audience

Drive sales by:

Pinning your catalog post to the top.
Running limited‑time offers and flash sales.
Using polls or quizzes to gauge interest in new products.
Encouraging user‑generated content: ask customers to share photos.

6. Manage Orders & Customer Support

Ensure smooth operations:

Keep an order log (Google Sheets or Airtable).
Assign support roles to trusted group admins.
Update customers on shipping/tracking via the group or channel.

7. Maintain Trust & Compliance

To build credibility and avoid issues:

Always deliver on time and provide tracking info.
Have clear refund and return policies.
Disclose all fees (shipping, taxes) upfront.

Conclusion

Selling on Telegram without a website is entirely feasible with the right setup. By cataloging your offerings, setting up payment links or bots, and engaging actively, you can run a profitable Telegram storefront. Start small, iterate based on feedback, and scale up as your customer base grows.